About Us
Building a movement against hate
Project Max is building a movement whose mission is fighting racism, antisemitism and intolerance through sports — leveraging advanced technology and the support of professional athletes.
-
Building bridges with sports
Sports build bridges among people — the perfect vehicle to spread the values of inclusion and diversity.
-
Fighting intolerance at the source
Social media fuels the global rise in intolerance — with the right technology, it can also fight it at scale.
-
Co-founded by sports & tech entrepreneurs
Sports leadership plus technology innovation can make a real difference in the fight against hate.
The team
Active Founders & Leadership Team
-
Eric RubinManaging DirectorNonprofit and Financial Services Executive -
Eran ReshefFounderEntrepreneur -
Roni ReshefFounderEntrepreneur -
Yuval ShahamChief of StaffOwner and CEO, UVision Sports -
Mia RaskinDirector of Community Relations & StrategyIgniting impact and driving change
Advisors & Legacy Founders
-
Amir GissinFounderCEO, Maccabi World Union -
Asher PolaniFounderEntrepreneur -
Mansoor Hussain LaghariAdvisorFounder, Global Muslim-Jewish Youth Unity Project -
Justine ZwerlingAdvisorVoice of the People | UAE-Israel Business Council -
Dr. Brandy GibsonAdvisorAuthor, Speaker, Sports Marketing Consultant
Every movement needs a team
Every donation puts more athletes in front of more kids — and more voices on the side of tolerance.
SUPPORT THE CAUSE