“Project Max,”a joint initiative between the Maccabi World Union and Israeli company Sighteer, seeks to create global awareness about and promote the “inspiring story of Jewish sport on social media and the metaverse.”
The historic events that tell the story of the rise of Jewish athletics on the international stage, which will be put on display at a special museum set to open in the coming months at the Maccabiah Village Ramat Gan, will also be made into digital memorabilia in the form of non-fungible tokens (NFTs) following a deal between the Maccabi World Union and Israeli company Sighteer.
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