Project Max aims to build a movement whose mission is fighting racism, antisemitism, and intolerance through sports, leveraging advanced technology and the support of professional athletes.
Building bridges with Sports
We believe sports can build bridges among people and is the perfect vehicle to spread the values of inclusion and diversity.
Fighting Intolerance at the source
We know that social media, responsible for the global rise in intolerance, can also be utilized, using the right technology, to fight intolerance at scale.
Co-Founded by sports and technology entrepreneurs
The combination of sports leadership and technology innovation can make a difference in the fight against hate.
Eric Rubin
Managing Director, Project Max
Nonprofit and Financial Services Executive
Eran Reshef
Founder, Project Max
Entrepreneur
Roni Reshef
Founder, Project Max
Entrepreneur
Amir Gissin
Founder, Project Max
CEO, Maccabi World Union
Asher Polani
Founder, Project Max
Entrepreneur
Marc Cohen
Advisor, Project Max
Entrepreneur
David Seidman
Advisor, Project Max
Principal Seidman Law Group